Digital accessibility also in
Switzerland an increasingly important topic

PTA Schweiz GmbH explains digital accessibility at the Swiss Handicap in Lucerne

In Germany, digital accessibility is already enshrined in law, whereas in Switzerland there is still some catching up to do. The Swiss subsidiary of the PTA has therefore taken on the pioneering role and proved this in a sustainable way at the Lucerne fair Swiss Handicap.

Swiss Handicap as a meeting place for people with and without disabilities

The Swiss Handicap is the only national fair in Switzerland for people with and without disabilities. Every two years, it is the venue for two consecutive days of discussion on topics relating to life with a mental, physical, psychological or sensory disability. As a nationally known networking and dialogue platform, Swiss Handicap helps to promote the self-determination of people with disabilities.

Digital accessibility in Switzerland still has some catching up to do

In the online world, the theme of digital accessibility is playing an increasingly important role. This is because people with disabilities use the Internet and Web 2.0 services more than average. Digital accessibility enables them to use these services just as freely as people who are not disabled. The PTA Schweiz GmbH explained this topic in more detail at the Swiss Handicap and thus aroused great interest.

A previously launched campaign has already shown that digital accessibility is still unknown territory for many. At the trade fair itself, visitors therefore had the opportunity to learn more about it at the PTA stand. There the company showed how they make the Internet and Web 2.0 barrier-free. This includes, for example, an optimised design for websites and apps or the use of voice control. However, the App drallo aroused particular interest. With this app, the PTA organised a kind of scavenger hunt at the trade fair stand, with which visitors could explore a world interactively on their smartphones.

PTA Switzerland sees itself on the right track

For PTA Switzerland, the trade fair appearance was not only a success, but above all a confirmation that the topic of digital accessibility is becoming increasingly relevant and that the company is on the right track.

“We are delighted that the topic of accessibility was so well received at the trade fair. Ultimately, it is not only people with disabilities who benefit from optimised designs, but also people without disabilities who find it easier to use,” summarises Josefin Lilja from the usability team at PTA Schweiz GmbH. “It was also particularly pleasing for us that Swiss Handicap adapted its trade fair website according to our analysis and that it is now barrier-free.