Consistent and seamless service inspires customers. Consistent service across all channels is expected today. Customers want to decide when and where they interact with companies. The challenge for companies is to meet these expectations in order to retain customers in the long term.
Therefore, employees need a 360-degree view of customers with data from sales, marketing and service, as well as product data from smart devices (IoT). All customer and device data must be prepared and displayed in such a way that employees have the knowledge they need to provide service at all times.