Salesforce Customer 360 Platform

Innovative customer experience goes with the Salesforce Customer 360 Platform. Everything on one platform including the ability to develop new applications to delight your customers. With the help of attractive mobile apps your customers can get in touch with your company. Create a unique customer experience by linking your customer data with your apps. Then you will be able to better predict the behaviour of your customers and offer them a special service.

Do you have ideas on how your processes could become more efficient? The Salesforce Customer 360 Platform helps you by giving you the ability to easily turn your ideas into applications and apps to increase productivity, improve collaboration, or connect more closely. By further integrating your back-office systems, you make your business more efficient. Connect your systems via powerful APIs and integrate any external data source with the Salesforce platform.

News: Introduction of the Manufacturing Cloud

The Manufacturing Cloud is an industry solution that enables both sales and production in manufacturing companies to have a completely new kind of overview and collaboration. They get a better view of their customers through powerful new sales contract and account-based forecasting tools that provide visibility into their customer interactions and enable more targeted sales forecasts.

Overview of the modules

Salesforce Sales Cloud

With the Sales Cloud, you sell the way you want to sell and network with your customers the way your customers want to. Sell smarter and faster, platform-independent with the help of Einstein and Lightning, all on a single, AI-based platform. Deliver a personalised customer experience with a 360-degree view of your customer. Marketing, sales and service are coordinated at every stage of the customer journey.

As the world’s leading CRM platform, the Sales Cloud is used by the most successful sales teams from lead to billing to customer retention. Because AI is part of the sales process and data and information about the best leads, next steps and recommendations are automatically displayed. A platform that adapts to you and increases your productivity, from the inbox to the customer appointment, even in the field, because the platform is also available on mobile devices.

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Salesforce-Marketing-Cloud

With the Marketing Cloud you have all the necessary marketing tools on a single platform. With the Journey Builder you can create personalised customer journeys that take into account all channels such as email, mobile apps, advertisements and the Internet. No matter where your customers come into contact with you, you have a central platform on which you have an overview. Using AI, you can quickly create and customise content tailored to each customer, from email and advertising, mobile devices and e-commerce to social media and customer communities, virtually anything.

Offer your customers products they like or – thanks to Einstein – didn’t even know they liked.

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Salesforce Service Cloud

Interact with your customers like your customers do and when your customers want you to. Thanks to the AI-supported platform, you make it easier for your service staff to network with your customers, no matter when, where and on which device. Even before the customer has a problem, you will already find the solution. Get a 360-degree view so that everyone involved has the necessary transparency. Because the more you know about the customer, the more you can inspire them with good service. Knowledge is the key to success.

The Service Cloud allows you to grow with your needs and deliver a consistent customer experience across all channels. Whether social networks, SMS, internet, emails, phone calls, products, service portals and communities. This allows you to react just as quickly to changes and adapt your service to your customers. Thanks to the central networking on one platform, even field staff are always up to date. You can integrate any number of back-end systems and adapt customer processes without programming effort – with tools such as Lightning and Process Builder.

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Salesforce Commerce Cloud

Sell smarter with the Commerce Cloud and delight your customers with a seamless customer journey. Network with your customers in a unique way: Online, offline and via mobile devices. Online, your customers can interact with you on attractive mobile sites and through promotions. In-store, inspire your customers with personalised shopping experiences that you can connect online and offline. Your customers can buy your product immediately, when and where they want to.

The personalised shopping experience ranges from product selection and price to filter results and recommendations. Your customers can order from anywhere and receive deliveries, contact your customer service department, while your store managers and sales staff can focus on providing in-store advice and tracking sales figures in real time.

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Florian Schuler

Verantwortlicher Plattform Salesforce

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