SAP Customer Experience Platform

SAP C/4HANA is a generic term for the combined customer experience solutions of SAP. Following the acquisition of market leaders such as, Hybris, Gigya, Coresystems and Callidus Cloud, SAP C/4HANA now combines solutions to support all front office functions, including consumer protection, marketing, retail, sales and customer service. It is an integrated portfolio of cloud solutions aimed at modernizing the pure sales focus of existing CRM products.

Supplemented by the numerous AI and IoT scenarios based on SAP Leonardo, real-time analysis and open microservice architecture, it creates considerable added value for the user companies: End-to-end processes for ERP and CRM across company divisions, since back-end integration in the direction of SAP ERP and SAP S/4HANA is already included.

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Overview of the modules

SAP Sales Cloud

With the SAP Sales Cloud you can offer your customers a unique experience by accelerating the sales process and giving your sales force a valuable tool for their daily routine. With the SAP Sales Cloud you provide your employees with all the information they need in one solution. So they can shine with customer contact from anywhere, on any device and on any platform.

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SAP Marketing Cloud

The SAP Marketing Cloud helps you ensure that your customers get exactly the experience they expect based on their consent. Create customer profiles using company-wide first-party customer data. Perform target group identification and segmentation with multichannel marketing solutions. Gain remarkable insights through machine learning and target audiences to deliver a compelling experience to your customers. Increase marketing ROI with data-driven decisions through optimised marketing

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SAP Service Cloud

Do you want consistent and seamless service experiences for your customers?
Create sustainable and effective service experiences with the SAP Service Cloud. From initial customer contact to closing, you can create remarkable added value for your customers. Give your employees and technicians the knowledge and insight they need to solve problems quickly. Provide them with a customer service history and a single view to deliver a better service experience. It does not matter which channel your customers use to contact you. Respond to your customers quickly and automatically, using dialogue-oriented artificial intelligence.

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SAP Commerce Cloud

The SAP Commerce Cloud helps you create a personalised, comprehensive experience with end-to-end commerce processes. This enables you to offer your customers a first-class omni-channel shopping experience. By accelerating value creation, you can reduce your total cost of ownership, increase profits and build lasting customer loyalty.

With SAP Commerce Cloud you can reach your relevant markets faster: solutions for retail companies, for direct sales to consumers (B2C), for direct sales via wholesalers and resellers (B2B2C) and for sales to major customers (B2B).

Through integrated and industry-specific functions, such as financial service providers, travel and transport companies, telecommunications providers, etc., you accelerate your value creation.

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Kontakt Aufnehmen

Dr. Frank Gredel

Head of Business Development

Xing
LinkedIn

SAP Customer Experience Platform