What does CRM mean for your company?
Within the framework of CRM (Customer Relationship Management), the company deals with the holistic orientation towards its customers, including the following areas:
In the field of marketing, CRM supports the optimal design and implementation of campaigns, lead management and the analysis of success.
The optimisations for sales to increase turnover include adapted sales processes and methods, faster reaction times of the field staff and successful quotation processing.
In customer service, for example, the benefits are evident in the long-term increase in customer satisfaction through optimised service and complaint management.