PTA at OMR 2022: Video avatars and AI revolutionize customer experience

PTA booth and masterclass by Dr. Roland Jesse

This year it’s that time again: On May 17 and 18, 2022, the who’s who of the digital and marketing scene will meet at the OMR Festival 2022, the largest knowledge and inspiration platform in Europe. Visitors will experience a mix of expert knowledge, seminars, conferences, master classes and an accompanying trade exhibition in the exhibition halls in Hamburg. PTA IT-Beratung GmbH will be represented twice on this occasion: The IT experts from Mannheim will present their specially developed digital and virtual video consulting assistant NEXOVI to interested parties at booth A4 – G15 at the accompanying expo in Hamburg. In addition, visitors will have the opportunity to learn how video avatars and artificial intelligence are revolutionizing the customer experience during Dr. Roland Jesse’s masterclass on May 17, from 12:30 to 14:00. Jesse, who holds a doctorate in computer science, is responsible for the product development of NEXOVI by PTA.

NEXOVI – digital, smart and always close to the customer
The digital consulting assistant NEXOVI is an interactive component that can be customized, no matter which products or services are to be offered with it. It can be easily integrated into any website and combines sequences for a video consultation as well as control elements. NEXOVI picks up customers where they are at the moment and guides them through business processes in a targeted manner. The virtual assistant‘s range of applications is almost limitless and spans all industries: It covers purchases, consultations and the conclusion of contracts of all kinds. NEXOVI shows its strengths particularly in business processes that are not intuitive and require explanations. Regardless of whether it’s filling out forms or providing advice on products that require explanation.

How video avatars and AI are revolutionizing the customer experience
In his Masterclass presentation, Dr. Roland Jesse takes up the application scenarios of NEXOVI and explores them in depth in his intensive seminar. In doing so, he shows which possibilities the new technology opens up and what companies should consider when implementing it. “Chatbots and artificial intelligence have long been part of modern customer service. In the future, however, smart video avatars, such as those we stage with NEXOVI, will revolutionize companies’ offers of help even further – individually and emotionally,” says speaker Roland Jesse. Whenever day-to-day business has to do with a customer’s activities that require explanation, a digital video consulting assistant makes the work much easier. Because it takes the customer by the hand and explains to him individually and personally what has to be done. NEXOVI is much more than a chatbot, as the advice is provided by actors or adaptive avatars. Day-to-day business can be handled more efficiently in this way and customer loyalty can also be strengthened, as the use of NEXOVI significantly reduces incorrect entries and misunderstandings.

The OMR Festival with Expo, Conference, Masterclasses, Side Events and Parties has grown in the meantime nine years to a two-day event with about 52,000 visitors, who want to learn about the latest developments in the areas of Adtech, Affiliate Marketing, Analytics, Data, Mobile Advertising, Performance Marketing, Software and Video Advertising at about 500 booths. The trade fair is exciting for all online marketers, CEOs and decision-makers who want to keep up to date professionally and network. We look forward to seeing you at our booth at OMR 2022.