The term “game changer” is often used in connection with AI. Anyone involved in the field of artificial intelligence will be well aware that this is the case. But what is artificial intelligence all about and why is it worthwhile for company managers to look into the use of artificial intelligence in their own company? What added value do they derive from the use of AI and where does this pioneering technology reach its limits? We get to the bottom of these questions. Many companies have long since recognized the potential of AI. They are now using powerful AI approaches for process optimization, digitalization and automation of their service areas or for the development of new products, for example. However, these AI technologies are far more than just a game: companies that shy away from them risk falling behind.