Insurances

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Digitalization: innovative solutions for insurance companies

The insurance industry operates in a market environment that is characterized by innovative and disruptive technologies. The process of digitalization enables insurance companies to increase their efficiency, improve the customer experience and open up new business opportunities. The players in the insurance industry use a variety of technological applications and solutions to streamline their business processes, manage risks and improve customer services.

In order to achieve these goals in the context of digitalization, insurance companies are increasingly relying on automation technology and artificial intelligence (AI): More and more insurance companies are recognizing the potential offered by the automation of business processes with the help of AI technologies such as chatbots, virtual assistants and automated decision-making processes. With their support, customer inquiries can be dealt with more quickly and efficiently and claims settled more promptly. This ensures satisfied clients and relieves the insurance companies’ staff in their daily work.

Another key technology that digitalization brings for insurance companies are Big data analysis tools. Processing large volumes of data helps insurance companies to better understand risks and offer more precise premiums and policies. Customer data can also be used for personalized offers and marketing campaigns with little effort.
In this way, digital transformation gives insurance companies a competitive advantage.

As insurance companies operate with mass data, cloud computing opens up new options for action in the course of digitalization. When insurance companies use cloud infrastructures, they open up scalable and cost-effective options for processing and storing data in applications tailored to their needs. This not only increases agility, but also facilitates collaboration with other companies, such as brokers and sales partners. Finally, the Internet of Things (IoT), i.e. the spread of networked devices and sensors, allows insurance companies to carry out more precise risk assessments and adapt their products even better to the needs of customers. Insurers use telematics data from cars or sensor data from smart homes, for example, to create customized and individual insurance offers.

New challenges posed by digitalization in the insurance industry

The increasing dynamics of change and the speed of digital transformation are presenting almost all industries with new challenges.
However, digitalization is hitting insurance companies with particular force: rigid processes, hierarchical work structures, inflexible products and cumbersome IT systems are just some of the buzzwords that can be used to describe the current situation in many insurance companies.

Added to this are the high expectations and demands of end customers, sales partners, employees and ultimately management in the course of digitalization: insurance companies are required to drive forward digital sales channels, agile working methods, fully automated processes and interlinked IT systems – all while saving costs wherever possible.

All in all, digitalization confronts insurance companies with the need to find a balance between innovation and risk management in order to successfully overcome the diverse challenges in IT. There are currently several IT challenges and pain points in the insurance sector:

Despite digitalization, many insurance companies still have outdated systems and technologies that are difficult to integrate, update and maintain. This can impair efficient, agile processes and make it difficult to introduce new digital solutions.

Insurance companies process and store large amounts of sensitive and personal customer data.
This undoubtedly poses a high risk of data breaches and cyber attacks.

Insurance products are sometimes very complex, which poses a challenge when implementing solutions in the course of digitalization.
Insurance companies benefit from interesting potential for improvement through new technologies such as AI or blockchain. However, specialized knowledge and expertise are required to leverage this potential and develop the corresponding products.

The increased demands of digitalization mean that insurance companies must offer a seamless and consistent customer journey in order to remain competitive. This can hardly be achieved without better integration of IT systems and the provision of self-service options for customers.

Rapid technological developments in the context of digitalization require insurance companies to be agile and innovative in order to hold their own in a highly competitive market. However, this requires a high degree of flexibility and adaptability when introducing new technologies and processes.

The insurance industry is highly regulated. This also has an impact on IT systems and processes. This is because insurance companies must ensure that their IT systems and the associated processes meet the legal requirements and that compliance is guaranteed.

IT sector lays the foundation for digitalization in the insurance industry

In addition to the major challenges that digitalization poses for insurance companies to transform themselves digitally, the IT sector of the insurance industry also opens up a variety of helpful technical developments and options. And these new approaches are changing the industry in the long term.

Microservices architectures are one such development. These allow insurance companies to split their applications into smaller, independent modules that are easier to develop, deploy and maintain as a result. Microservices can also increase the scalability and flexibility of systems.

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The emergence of DevOps is also a helpful technological innovation. With DevOps, insurers use a way of working, tools and practices that promote collaboration between development and operations and aim to deliver necessary software faster and more reliably. In times of digitalization, insurance companies are increasingly relying on DevOps to increase their agility and efficiency in software development.

Another technological development that digitalization brings for insurance companies is containerization.
This allows insurance companies to deploy their applications quickly and reliably in different environments. In IT, containers are nothing more than virtual environments that isolate applications and their dependencies, thereby improving the portability and scalability of applications.

The process automation is an important and central trend that digitalization holds for the insurance IT sector. Automation technologies such as RPA (Robotic Process Automation) and AI-based chatbots can be used to automate recurring tasks end-to-end and increase employee productivity. After all, powerful data analysis tools and the appropriate platforms are now available. These enable insurance companies to collect, store and analyze large volumes of data. With intelligent data analyses, insurance companies gain valuable insights into customer behaviour and their requirements, assess risks better and are able to optimize their processes based on reliable results.

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Digitalization in insurance operations - these are the relevant IT trends

One of the most profound topics of our time is undoubtedly digitalization.
Companies such as insurance companies must completely realign themselves, both in terms of their internal organization and their external image.
The market analysts at consulting firm Lünendonk have therefore conducted various studies to identify the key IT trends that are disruptively changing the insurance market.

Our IT experts offer support for digitalization in the insurance industry

In order to advance digitalization in insurance companies, it pays to make use of our IT consulting services.
Insurance companies benefit from various services, such as the conception and software implementationtraining of employees and the optimization of business processes.
Our many years of IT expertise and in-depth industry knowledge allow us to offer you a variety of tailored solutions to optimize your IT infrastructure and processes across the board:

Our IT consultants are very familiar with digitalization in the insurance sector and are well versed in the integration of various systems. You benefit from smooth data exchange and optimized workflows within your entire organization.

We are data professionals and support you in the digitalization of your insurance company with the right reporting solution. With the right data analysis and processing, you can improve your business processes and create a solid, reliable basis for your business decisions.

We are proficient in all common facets of application and software development. Regardless of whether it is individual software or the adaptation of standard solutions. With our IT expertise, you not only optimize your business processes, you also raise your customer experience to a new level.

We advise you completely independently of the manufacturer when choosing the right operating platform. We provide comprehensive support for the implementation of cloud solutions. You benefit from greater flexibility and agility. You also optimize your costs thanks to the needs-based scalability of your cloud landscape.

With our proven process expertise, we promote digitalization in your insurance company by implementing automated processes and workflows.
This makes you more efficient, reduces the workload on your staff and also reduces potential sources of error.

Our IT professionals provide you with comprehensive advice and support in the management and maintenance of your IT infrastructures and networks – you can focus all your attention on your core business.

Especially in times of hybrid working in distributed teams, mobile solutions have become an integral part of everyday corporate life. And your customers also use mobile devices to obtain and exchange information. Our IT experts will develop suitable and secure mobile applications for you that will make you more agile, accelerate your customer interactions and thus significantly improve your customer experience.

Digitalization in insurance - how you can benefit from the PTA service catalog

No matter what requirements, business processes and technical details you want to map digitally, our IT experts have the right answers to current trends and developments in the insurance sector.
We provide you with a unique and comprehensive service portfolio that enables you to meet the demands placed on insurance companies as a result of digitalization.

Our IT professionals will boost your sales power with modern IT solutions if you want to bring your sales-oriented services up to date.
With NEXOVI – our specially developed digital and interactive video consulting assistant – you can strengthen digitalization in your insurance company, increase your competitiveness and retain your customers with tailored interactive consulting. Simple, flexible and around the clock. No matter what products or services you offer. Record your documents, such as invoices, applications and policies, digitally and automate recurring processes using intelligent digital workflows. Harness the potential of digitalization for successful insurance sales.

Research our IT projects in the insurance sector

Im Rahmen einer Neugestaltung einer Individual-Software durch eine neue, aktuelle Variante, wird auch eine Kalenderfunktion ergänzt. PTA unterstützt hierbei bei der Anbindung an die neue Kalender-Software sowie dem Erstellen neuer, individueller Funktionen. …
Durch die Einführung eines Jira-Projektes wurde die komplette Transparenz aller Aktivitäten zu Betrieb, Wartung und Ablösung einer Hostanwendung geschaffen. Der Fachbereich wurde eingebunden und Scrum als Vorgehen initialisiert und erfolgreich eingeführt. …

Digital transformation for insurance companies - optimize your processes

Whether life insurance or health insurance – digitalization is making its way into the insurance sector.
We know how to analyze your processes in detail in this context and how to further develop and design them on the basis of the results obtained. We provide you with the right structure and coordinated process models to capture your requirements and model processes in the best possible way. Our foundations are an understanding of your processes, tried-and-tested methods and an agile approach. Accelerate your transaction volume with Robotic Process Automation (RPA), increase your work accuracy and reduce your error rate with intelligently automated processes.

We would also be happy to advise you on process mining software and use the digitalization of your insurance company to optimize processes: Analyze the transaction data of individual processes comprehensively, detect bottlenecks and compliance violations in a targeted manner and thus leverage the great potential for optimization that lies in your process flows.

We provide you with comprehensive advice at eye level on all matters relating to digitalization.
This means that insurance companies receive support with a wide range of challenges.
Whether you are looking for the ideal methodical approach to modeling your processes or want to automate processes and monitor the associated workflows – our IT experts are on hand to provide you with advice and support. We also see ourselves as a point of contact for the needs-oriented selection of suitable modeling tools. Long-standing partnerships with Signavio, Camunda and Celonis underpin our proven expertise in process consulting.

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Keep your existing systems up to date and keep pace with digitalization - we support insurance companies

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A key challenge of digitalization is that many insurance companies work with monolithic legacy systems that have grown over decades, which urgently need to be kept up to date and will require an IT transformation sooner or later. In both cases, our experienced mainframe experts are on hand to advise you on taking over the operation and maintenance of your legacy systems. We support you in the maintenance and further development of your application systems and sundowning applications in the mainframe environment, thus ensuring the reliable operation of your business-critical IT systems and showing you perspectives on how you can replace them. Our experienced mainframe team is characterized by special and long-standing experience in the development of systems and applications for IBM hosts and other databases and computer platforms. And even the programming languages required for this, such as COBOL or PL/1, are anything but foreign to us.

Rely on our managed hosting for the digitalization of processes in insurance companies

Focus all your attention on your core business!
Through our sister company, the DATIS IT Services GmbHwe offer you customized managed hosting solutions. Our hosting services are always tailored to your specific needs and individual requirements. Our services include dedicated system components or contain components from a multi-client environment. In any case, we secure your systems with the help of modern firewall technology and monitor them with state-of-the-art monitoring systems.

On request, we can also operate entire IT landscapes in our certified data centers – “Made in Germany”, highly available and secure around the clock, seven days a week. In addition to seamless 24/7 monitoring and support, we ensure central, continuous system maintenance for you and always keep it up to date with our sophisticated patch management and regular updates. This makes digitalization an uncomplicated process for insurance companies.

Use artificial intelligence for digitalization - optimized data processing for insurance companies

As an insurance company, you have no doubt always been familiar with the processing and storage of large volumes of data. In the course of rapidly advancing digitalization, insurance companies are well advised to keep their explosive growth under control with the use of intelligent technologies . Analyzing and using them exhaustively and quickly only works with the help of artificial intelligence. We set up a data lake for you, giving you a central and standardized storage location for your data and increasing its quality. Use the immense data in the data lake as a solid basis to fully exploit cross-selling and upselling potential through targeted reporting and analysis using machine learning, deep learning approaches or neural networks.
Would you like to better understand call center interactions with your customers and be able to respond better to customer inquiries?
Then we can support you with the right AI-based solutions for (text) analysis, NLP (natural language processing) and image recognition.

Increased data quality through digitalization - a sound basis for decision-making for insurance companies

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The insurance industry is highly dependent on valid data and the insights gained from it that are relevant to decision-making. By using modern applications for business intelligence, you receive reliable results in clear reports or dashboards, a high level of agility and master your highly competitive market environment.

Benefit from our expertise in the implementation of easy-to-use data platforms that use the proven data integration process ETL (Extract, Transform and Load). This allows you to merge data from different systems or data sources in a database, data store, data warehouse or data lake without great effort and obtain high-quality data. Filter and aggregate your data in OLAP databases (Online Analytical Processing) and reliably derive KPIs (Key Performance Indicators) from it, which you can use to fine-tune your business.

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Rely on over 25 years of experience in digitalization in the insurance industry

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As you can see, there are convincing reasons and a variety of approaches that make us a reliable implementation and development partner. Our teams of consultants and IT professionals have been supporting insurance and reinsurance companies for over 25 years in the design and development of their IT landscapes and are also increasingly involved in their reengineering. In almost 400 projects, we have gathered a unique wealth of experience in almost all types of insurance and functional areas. Regardless of whether it is digitalization in the area of life insurance or health insurance, we are also supporting current developments in insurance IT with innovative solutions, for example by working on bimodal developments in particular.

Digitization in the insurance sector: There are good reasons to entrust us with your core systems

To give you an initial impression of our IT know-how and in-depth knowledge of the industry, we have selected a few meaningful examples from the world of insurance. Take a look at the excerpts from our project database, in which we document all our IT projects and the associated solutions, methods and technologies used:

Project ID: 4891

Middleware for the insurance field service

Project ID: 4016

Implementation of BiPRO services

Project ID: 5776

Maintenance and further development of a legacy application

Project ID: 5478

Maintenance and further development of a legacy application (host legacy, PL/1, C)

Project ID: 4975

Connection of a PKV calculation core to clerk clients and host processes via cloud web service

Project ID: 4102

Maintenance and further development of an actuarial application

Relevant questions on digitalization in the insurance sector

What opportunities does digitalization hold for insurance companies?

Digitalization offers insurance companies the opportunity to increase their efficiency, improve the customer experience and open up new business opportunities.
By using technologies such as AI and big data, risks can be assessed more precisely and personalized offers can be created.

How do customers benefit from digitalization in insurance companies?

Customers benefit from digitalization in insurance through faster and more efficient services, personalized insurance offers and improved interaction, which lead to higher overall satisfaction.

Why should companies implement digitalization in the insurance sector?

Insurance companies should do justice to the digitalization process in order to remain competitive and fit for the future.
This is achieved through optimized internal processes and innovative services that meet increased customer expectations.

Start digitization in the insurance sector

Digitalization in the insurance sector represents a decisive step towards remaining competitive in the modern business world.
Thanks to the targeted software development the insurance industry benefits from increased efficiency, improved customer experience and new business opportunities.

Take advantage of the potential that digitalization holds for insurance companies.
We are happy to help you with customized solutions.

Have we sparked your interest?

Joachim Schütter, ein Mann in einem Anzug

Joachim Schütter

Key Account Manager

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