Digitalization meets mobility turnaround
The demands on local public transport are increasing: Passengers expect not only efficient connections, but also digital services that are individually tailored to their needs. At the same time, transport companies are faced with the task of optimizing processes and creating sustainable customer relationships.
On June 6, 2025 at 11 a.m., we will be joining forces with Handelsblatt and the Rhein-Main-Verkehrsverbund (RMV) in a free webinar entitled “Customer Relationship Management in transport companies – rethinking customer relationships” to shed light on how CRM systems are becoming the control center of modern mobility services.
CRM as a strategic tool in public transport
CRM solutions have long been more than just traditional marketing tools: they enable personalized communication, automated processes and data-based further development of the service offering. They open up completely new opportunities for transport companies to target their passengers and increase operational efficiency.
Using concrete practical examples, our experts will show how CRM can be successfully implemented in the mobility industry – from project implementation and system integration to customer centricity in everyday life.
What you can expect in the webinar:
- CRM as a success factor in the transport transition: Opportunities and challenges for a customer-centric approach
- Automation and efficiency: how CRM systems process complaints and inquiries faster and smarter
- Targeted customer approach: personalized communication through intelligent data linking
- Data-based offer management: How CRM supports mobility planning
- Best practices: Experience reports from the successful introduction at RMV
Our speakers:
- Albert Buck, Director of Standard Software, PTA IT-Beratung
CRM expert with over 20 years of experience in the digitalization of business processes in the public sector. - Gisela Gräfin von Schlieffen, Mobility Management Officer, RMV
Responsible for the successful implementation of a CRM system in B2B sales at RMV. - Sandra Tauber, Project Manager CRM & UX/UI, RMV
Specialist for data-driven customer management and innovative CRM components such as couponing, e-mail automation and gamification.
Moderation:
Julia Ehlert, Senior Economist, Handelsblatt Research Institute
In-depth reading: Whitepaper on CRM in public transport
In line with the topic of the webinar, our new white paper “Customer Relationship Management in transport companies” is available to download free of charge. In cooperation with the Handelsblatt Research Institute, it uses current market figures and practical examples to show how CRM solutions help to better understand customers, automate processes and personalize services in a targeted manner. Ideal for content preparation or as an in-depth supplement to the live event.
