Extension of an action planning tool to include long-term advertising measures

The application is of strategic importance for the customer. It fits into the IT landscape via various interfaces. The application is an individual software that uses a customer-specific application framework. The company-specific business processes related to planning and the key performance indicator-based analysis of advertising campaigns are supported in a tailor-made manner. Accompanying the development, the requirements analysis, the design and the quality assurance including an extensive test management is carried out within the scope of the project.