Functional development and technical optimization of action planning – Release 2025
Brief description
For many years, the globally positioned customer has been operating a software-supported planning system for advertising campaigns that simplifies the recording, checking and evaluation of data. The progressive integration of this system into other business-critical applications leads to a need for expansion and changes to interfaces, displays and calculations.
Supplement
The application is based on a server-client architecture and an independent Windows service, which are integrated into the customer environment. A GIT repository is used for source management.
Subject description
The application supports the specialist department in all phases of the promotional business. In particular, it provides functionalities for campaign planning, campaign planning, campaign controlling, regionalization and subsequent analyses of advertising campaigns carried out. This also includes the provision of various reports for the specialist department and management.