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Immediate granting of permission for direct marketing

This IT project is part of our digitalization and optimization of our customers’ IT landscape. Through targeted measures, we promote technological progress, optimize cross-system processes and create a sustainable basis for future developments. Our IT reference projects serve as a basis for orientation. They support the reusability of tried and tested concepts as part of project implementation.

Project duration: 2 months

Brief description

Extension of a CRM with the feature of being able to give a signed permission for direct marketing as quickly as possible.

Subject description

The existing process for granting permission for direct marketing on behalf of the customer requires changes of each individual communications channel and granting this permission explicitly per channel. Only then a signature can be given. The new feature allows for direct access to the point of giving the signature without having to address each communications channel individually.

IT project data

Project period01.11.2017 - 31.12.2017

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Björn Huppertz

Head of Financial Services

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We provide information on the handling of the data collected here in our privacy policy.