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Marketing advertising space

Project duration: 5 months

Brief description

Design and development of an application for marketing the tools (advertising space) in the points of sale of a retail chain that is active throughout Germany. In addition to master data maintenance, the application includes calculations and processing.


The program's functions include controlling all promotional bookings over multiple years by means of entries in the booking list, as well as creating and mailing weekly promotion plans for all shops. Furthermore, offers and order confirmations are created and sent to publishers. The invoices to be generated and the subsequent invoice approval are generated from the program.


Project period01.11.2006 - 31.03.2007

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Marcus Rödiger

Retail sector manager

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