This IT project is part of our digitalization and optimization of our customers’ IT landscape. Through targeted measures, we promote technological progress, optimize cross-system processes and create a sustainable basis for future developments. Our IT reference projects serve as a basis for orientation. They support the reusability of tried and tested concepts as part of project implementation.
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Optimization of search results in the Webshop
Project duration: 1 year, 2 months
Brief description
In a Webshop of a full-range online retailer, a search algorithm is being integrated into the product search as a pilot project. It is started if the customer's product search has not returned any direct hits. The search algorithm is based on historical search results and similar searches which are available through web tracking, as well as on statistical processes. The search algorithm uses Big Data technologies.
Supplement
PTA has supported the Group department responsible for the contractual coordination of the application in planning and implementing the pilot project as well as defining and evaluating the KPIs.
Subject description
The goal of the pilot project is to investigate the quality of the search algorithm in real use. In order to assess the improvement of the sales success, factors including the length of time spent by customers in the shop and the sales volume generated from visits in which the search algorithm was used are compared with product searches which do not display any search result.
IT project data
- Industries trade
- Specialist tasks B2C, Big Data, E-Business, sales, search engine
- DP tasks concept
- System environments Business Intelligence
- Procedure model customer standard
- System software Confluence
Project period05.01.2015 - 20.03.2016
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