This IT project is part of our digitalization and optimization of our customers’ IT landscape. Through targeted measures, we promote technological progress, optimize cross-system processes and create a sustainable basis for future developments. Our IT reference projects serve as a basis for orientation. They support the reusability of tried and tested concepts as part of project implementation.
This is one of 4822 IT projects that we have successfully completed with our customers.How can we support you?
Provision of a marketing automation solution for email marketing
Project duration: 1 year, 2 months
Brief description
The customer would like to offer a registration to webinars via a corresponding landing page and support the dispatch of information material after registration. In addition, leads are generated from the registrations so that they can be contacted by a sales representative. The Dynamics 365 Marketing App will be introduced to integrate web forms into the customer's CMS, generate automatic e-mails and synchronize the data with a CRM system (Dynamics 365).
Supplement
The web forms in the existing CMS are not connected to a central customer database – there is currently no central customer management system.
Subject description
In the future, customers will be able to manage their customer data in a central CRM system, record potential customers as leads and be supported in automating marketing processes.
IT project data
- Industries traffic / transport / logistics
- Specialist tasks public administration
- DP tasks standard software launch
- System environments standard software: CRM systems
- Procedure model iterative procedure
- Standard software and BI Microsoft Dynamics 365, Microsoft Dynamics 365 Marketing
Project period01.12.2018 - 31.01.2020
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