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Tool kit for strategic marketing
Project duration: 9 months
Brief description
Designing and implementing an application for recording and evaluating strategic marketing data according to the scope of products and market size. The aim of the application is to display and compare a product hierarchy and a sales hierarchy, in order to assess and evaluate trends and to draw conclusions for requirements planning in production.
Supplement
The product manufacturing and marketing units view products differently. Agents are given support in allocating the structures (mapping) by means of an appropriate dialog structure. Some of the data is exported from Access to MS Excel via an interface, where it is used for further evaluations. The application enables top-down and bottom-up analyses.
Subject description
The stages of the product scope are subdivided various times and correspond to specific levels of the market scope. Entries on different levels and views are aggregated upwards in evaluation hierarchies and distributed downwards on the basis of rules. Both views are always coordinated at any one time. The evaluations form the basis for marketing activities and production planning.
IT project data
- Industries chemical industry
- Specialist tasks market research, Marketing, marketing controlling, marketing planning process, sales and distribution
- DP tasks customised software new development
- System environments Client/Server
- Procedure model SA/SD (structured analysis and design)
- Databases MS Access, Oracle Database
- Operating systems Windows 3.x
- Middleware and frameworks ODBC
Project period01.04.1997 - 31.12.1997
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