A collaboration between PTA and Statista
This blog series provides the latest figures, trends and forecasts on the use of AI technologies in companies. With fact-based findings, we provide well-founded insights to make the latest advances in AI understandable and tangible. The series is produced in cooperation with Statista.
AI has long been a reality – it is shaping our everyday working lives. Companies are using AI to work more efficiently, drive innovation and overcome complex challenges. The market is growing rapidly: between 2023 and 2030, the market volume is expected to rise from 18.94 billion to 325.40 billion euros – an almost seventeen-fold increase.¹ But how far has AI actually come in Germany?
The use of AI is increasing, but it has yet to be implemented across the board. Large companies are driving development forward, while many small and medium-sized enterprises (SMEs) are still hesitant. AI is already being used successfully for text analysis, speech recognition and natural language generation.
Companies that use Generative AI strategically achieve measurable benefits. They increase their efficiency, reduce the workload of employees and tap into new market opportunities. The effects range from optimized processes to a sustainably stronger competitive position.
Generative AI not only optimizes processes – it changes the way companies make decisions, collaborate and grow. But to realize its full potential, the next step is needed: Agentic AI. This technology goes beyond pure content creation. It creates autonomous, goal-oriented systems that act and make decisions autonomously.
As early as 2025, 25% of companies using Generative AI will launch their first pilot projects or proof-of-concepts. By 2027, this figure is set to rise to 50%.² The long-term significance is clear: 32% of companies worldwide see Agentic AI as an essential part of their business strategy by 2025. Executives recognize the strategic value – 67% plan to integrate it into their AI transformation.³ Companies that act early will secure a decisive advantage in an increasingly autonomous economy.
¹ Statista Market Insights (2024) | ² Deloitte (2024) | ³ Management Today (2025)
