CRM as the key to service quality and passenger loyalty
Transport companies are under increasing pressure to respond to changing market conditions and rising customer expectations. The Deutschlandticket, new mobility offers and the digital transformation require professional customer management that goes far beyond traditional passenger information.
Our latest white paper “Customer Relationship Management in transportation companies: Winning passengers, retaining customers“, produced in cooperation with the Handelsblatt Research Institute, sheds light on how CRM systems are becoming a key success factor for modern transportation companies. It is based on a survey of 51 German public transport providers and provides not only market figures, but also specific practical examples and recommendations for action.
Why CRM in public transport is crucial now
Competition between transport companies has intensified with the introduction of the nationwide ticket. If you want to build customer proximity and achieve long-term passenger loyalty today, there is no way around data-based processes and personalized services. Read the white paper to find out:
- how CRM systems help to address customer segments in a differentiated manner,
- how automated processes make the handling of customer concerns more efficient,
- how companies can create real added value through multi-channel communication and individual offers.
Numerous practical examples – from moBiel GmbH to RMV and Deutsche Bahn – show how CRM solutions are already being used successfully today.
In-depth live exchange: the right webinar
If you would like to delve even deeper into the topic, you should make a note of the associated webinar: “Customer Relationship Management in transport companies – rethinking customer relationships”. Here, experts from the field will discuss how CRM can be integrated into existing structures, what stumbling blocks lurk in the implementation – and what opportunities this presents for service quality and customer loyalty. Further information including a link to the registration form can be found in our webnews .
Download now free of charge
The white paper is now available to download free of charge from our website. Get valuable ideas for the further development of your customer management in public transport:
