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Central planning and coordination of commercial campaigns

Project duration: 1 year

Brief description

A central application for the planning, control, and analysis of campaigns will be created for an international trading company. The entire process will be covered, so that sales promotions can be comprehensively supported both nationally and internationally.

Supplement

The detailed professional and technical requirements are specified and implemented on the basis of the existing functional specifications and in the context of an agile approach in cooperation with the customer. The application being created runs in the environment of several external systems, which regularly exchange data via various technologies such as ESB, Web Service or DB-Link. The project contract also includes the creation of the application and the development and implementation of a test plan, which allows for the requirements of an agile procedural model.

Subject description

The application supports the department in all phases of the sales promotion. In particular, functions for campaign planning, sales promotion planning, sales promotion controlling, and subsequent analysis of completed sales campaigns are made available. This includes the provision of various reports for the department and the company management.

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Marcus Rödiger, ein Mann mit braunen Haaren und Brille

Marcus Rödiger

Retail sector manager

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