This IT project is part of our digitalization and optimization of our customers’ IT landscape. Through targeted measures, we promote technological progress, optimize cross-system processes and create a sustainable basis for future developments. Our IT reference projects serve as a basis for orientation. They support the reusability of tried and tested concepts as part of project implementation.
This is one of 4828 IT projects that we have successfully completed with our customers.How can we support you?
Customer segmentation for online marketing
Project duration: 7 months
Brief description
A data management platform is introduced for establishing the 'Online Marketing' business area in order to provide advertisers with customer segments for online advertising. While a user is active on a website, he/she is assigned to one of the existing segments using various features.
Subject description
Specific online advertisements from the advertisers are shown for each segment. The advertisers pay a fee for each showing of their advert for a segment, i.e. their target group. PTA provides support in defining the segments and in project management. The project contains evaluation and aggregation of Clickstream data from the Webshops and linking to the anonymized CRM data for segment creation as well as creating and providing training for statistical models used in predictive analyses. Big Data technologies are used in this.
IT project data
- Industries trade
- Specialist tasks advertising material, Big Data, E-Commerce, Marketing
- DP tasks concept
- System environments Business Intelligence
- Procedure model agile software development
- Standard software and BI JIRA
- System software Confluence
Project period13.04.2015 - 06.11.2015
Customers who trust us
Have we sparked your interest ?
