Implementation of MS CRM for laboratory system

The company’s core business is creation and customer-specific adjustment of a laboratory information system for large medical laboratories. The processes follow the project structure. The product has a modular structure, which allows a certain standardization of the product/offer structure. Because the technical infrastructure of the laboratories is very different, however, comprehensive individual adjustments are generally required per customer project. Also after completion of the implementation phase, further customer support is continued over an extended period, as the technical and/or organizational infrastructure is in flux. With this long-term customer relationship and the increasing international alignment of the company, corresponding requirements must be covered by the CRM system.