In recent years, CX – the acronym stands for Customer Experience – has become an issue for countless companies, regardless of their size and industry focus. Not without reason: CX is seen by many company managers and marketers as indispensable in order to be successful on the market and to keep customer satisfaction continuously high. While more and more organizations and companies are now aware of the importance of positive customer experiences to compete and differentiate themselves from other market players, many still fail to recognize the holistic and comprehensive dimensions of customer experience (CX). The Walldorf-based software manufacturer SAP presents SAP Customer Experience (CX), a cloud-based service management ecosystem that provides companies with holistic support in managing their customer relationships. SAP CX comprises solution modules for the areas of marketing, commerce, sales and services.
SAP CX Platform
Take your customer experience to a new level - with SAP CX and our SAP expertise
Think customer-centric too - with the powerful SAP CX platform
Would you like to offer a customized, connected and insightful customer experience in your company? Then you should consider using a comprehensive, intelligent solution that provides the entire sales and marketing process and is consistently focused on creating a seamless end-to-end experience for your customers and your own staff. SAP CX is just such a solution. With SAP CX, you can improve your customer journey by standardizing your communication, collecting the necessary data and ensuring that your sales teams remain consistent across channels.
SAP’s CX portfolio enables a holistic approach to your customer experience management through the integration of five powerful building blocks. On this basis, you ensure that every touchpoint optimizes efficiency and effectiveness. By harmonizing the processes involved, you not only increase your customer satisfaction, you also strengthen customer loyalty and increase your sales growth. Our SAP experts will advise you in detail and support you with the implementation of SAP CX to take your individual customer experience to a new level.
SAP CX runs on the SAP HANA development and integration platform and is based on the SAP Fiori user interface. The modern platform also uses machine learning and artificial intelligence (AI) to automate routine tasks. Benefit from advanced forecasts and predictive analyses that you can make available to your sales and marketing teams with manageable effort. The suite also includes a range of self-service tools to promote customer loyalty and keep the entire company organization continuously up to date.
Automate your sales with SAP Sales Cloud
If you decide to use the SAP Sales Cloud, you are relying on a central component for customer relationship management and intelligent sales management. With the SAP Sales Cloud, you can offer your customers a unique experience by accelerating the sales process and providing your sales team with a valuable tool for their daily routine. Thanks to automation, you can optimize your sales processes end-to-end. Digital sales channels enable you to address your customers more effectively than ever before. Rely on intelligent tools that support your sales. This enables your sales specialists to interact with your customers in a targeted manner and build long-term customer relationships.
Bring first-class customer service to life - with the SAP Service Cloud
With the SAP Service Cloud portfolio, you can create a consistent and seamless service experience – from your customer’s first contact at every touchpoint to service delivery and billing. The SAP Service Cloud helps you to reduce service costs, increase the efficiency of your service employees and helps you to link the entire value chain in field service with a deep understanding of customer needs. Give your employees and technicians the knowledge and insights they need to resolve customer queries and problems quickly with the SAP Service Cloud.
Provide you with a customer service history and a unified view to offer your customers a first-class service experience. It doesn’t matter which channel they use to contact you. Answer your customers quickly and automatically by using dialog-oriented artificial intelligence.
With the SAP Marketing Cloud, you can create your own individual customer experiences
With the SAP Marketing Cloud, you can provide your marketing team with a central real-time system that brings together all data on prospects and customers. Experience data and operational information are put into context. The aim of this is to put your customers at the center of attention. The SAP Marketing Cloud helps you to offer your customers exactly the experiences they expect.
It helps marketing managers with the entire range of their tasks, from planning and campaign management to reporting. It also enables an individual, targeted customer approach across all communication channels, based on the requirements and interests that your customers address to you.
The range of functions you can cover with the SAP Marketing Cloud is extensive: Create dynamic customer profiles using company-wide first-party customer data. Carry out target group identification and segmentation in order to reach the right customers via the right channels. Initiate automated and successful marketing campaigns or gain valuable insights and forecasts with integrated analysis tools. By using the SAP Marketing Cloud, you benefit from end-to-end optimized marketing by increasing marketing ROI with data-driven decisions.
The SAP Commerce Cloud lets your customers shop conveniently - omnichannel, of course
The SAP Commerce Cloud helps you to achieve a personalized, comprehensive experience with end-to-end commerce processes. This allows you to offer your customers a first-class and convenient omni-channel shopping experience. Meet your customers’ expectations of being able to shop conveniently and easily with the SAP Commerce Cloud. With SAP’s cloud solution, you can offer them a compelling and unique shopping experience – at any point of interaction, at any time and on any device. All physical and digital customer information can be bundled in a central platform regardless of location, time, end device or point of sale.
This lays a solid foundation for continuous and exceptional customer experiences. With the architecture of the SAP Commerce Cloud, they also retain the greatest possible flexibility: additional solutions can be easily integrated and extensions implemented at any time. This makes the Commerce Cloud an ideal solution for expanding your omnichannel business. By accelerating value creation, you reduce your total cost of ownership, generate more profit and achieve sustainable customer loyalty.
Next level customer experience - rely on our SAP expertise
Take your customer experience to a new level with SAP CX. The end-to-end solution enables you to focus on your customers and establish a seamless customer journey. Our experts will be happy to provide you with comprehensive support and advice on how to make optimum use of SAP CX and integrate it into your IT landscape. We owe our holistic understanding of how modern cloud solutions such as SAP CX contribute to your company’s success to our many years of differentiated SAP expertise, coupled with our enthusiasm for new and innovative solutions, which we have already successfully implemented for many of our customers.
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