Development and implementation of new business ideas
After the positive experience we have gained with our Digital Transformation Unit, we now want to go one step further and apply our business development to other topics. Under the leadership of Dr. Frank Gredel, we want to establish uniform methods across our locations in close coordination with all business units to ensure their strategic and operational development. The focus will be on trend and market analyses, an inward-looking analysis of our product portfolio and feasibility, as well as a coordination of measures to successfully use established as well as as as yet untapped business areas or even completely new technologies for PTA. In the course of these activities, we want to pull together across the board and drive the constant development and implementation of new business ideas. In the future, Dr. Frank Gredel will be available as Head of Business Development and central contact person and will actively act as a link between the individual topic areas and sales.
The starting shot was fired with the Digital Transformation Unit
A few years ago, we brought the Digital Transformation Unit (DTU) to life in the company. The goal of the DTU was and is to develop and cover new business areas such as cloud, customer experience, big data and other topics in a targeted manner in the course of the digital transformation. A strategic approach that has paid off for all of us in the past two to three years. Because the PTA Group has been able to establish itself as a reliable digitalisation partner in the market. These successes and experiences that we have achieved with our unit ultimately lead to the fact that in the future we also want to specifically analyse other topic areas in close cooperation with the individual business units and evaluate them for us. The methods already developed in the DTU serve as a kind of blueprint for this. With uniform business development, it is possible for the entire group of companies to adapt quickly and at a consistently high level to expected market changes or even completely new sales channels. The regular assessment of promising topic areas and existing internal competences enables us to start early to assess personnel needs in the respective areas and, if necessary, to provide targeted training and further education in new areas, programming languages or technologies.
Already proven thematic areas – Digital Business Platforms
These include, for example, the business platforms of Microsoft, SAP and Salesforce.
Microsoft with Dynamics 365, the Power Platform, Office365 and Microsoft Azure play an important role. Albert Buck will consolidate these competences PTA wide. This also applies to SAP’s relatively new Customer Experience (CX) platform, for which Natalia Rain has done a lot of pioneering work, and of course also to Salesforce, which Dr Johannes Skarka will drive forward in future. In the future, the technologies will be established as separate topic areas in which the interested and “established” colleagues can get involved.
Far-reaching changes are in store for SAP customers. The changeover from older SAP ERP systems to SAP S/4HANA, for example, is associated with challenges and questions that our SAP team can only master with appropriate preparation. And we also want to prepare ourselves for this in the best possible way and position ourselves professionally. The topic area is the responsibility of our new colleague Tim Lessel, with active support from the proven forces Milos Petrmichl and Marc Resch.
AI and digital helpers on the rise – new thematic areas to follow successively
In the course of the reorganised business development, Dr. Frank Gredel, with the active support of the responsible specialist departments, has already been active and has prioritised the first topic areas, which the PTA Group intends to further develop and pursue with vigour.
The importance of AI is continuously increasing. We recognised this at an early stage and are well advised to take a close look at the opportunities that this new technology opens up. In the future, the PTA should be able to deal with AI independently and expand customer solutions with it.
Another promising innovation by PTA is the Digital Consultation Assistant. The fully integrated, digital and flexibly scalable video counselling assistant is freely configurable and can be linked to a platform service if required. In addition to the counselling, an editor for the video recording and different tariffs, this also includes individual processes with direct contract conclusion and automatic creation of the counselling documentation. In the future, we also want to successfully sell this solution, which we developed together, in a targeted manner.
It will be particularly interesting if we combine the two topics…