Focus on digital transformation

PTA successfully holds lecture series “IT meets ART” for the third time

After two already successful events, the PTA organised the lecture series “IT meets ART” for the third time on 7 June. This time in the Residence Palace Ludwigsburg near Stuttgart.

Best Practices on Digital Transformation

Successfully pursuing digital change – that is the goal in companies. That’s why the PTA, together with colleagues from WirtschaftsWoche, has now organised the event IT meets ART for the third year in a row. At this event, participants were able to find out how they can deal pragmatically with digitalisation .

On the one hand, the PTA showed how data and its use make existing business models even more successful and new business models possible for the first time. On the other hand, the presentations on the topics of disruption in the energy industry, business intelligence based on Big Data, as well as design thinking and art as inspiration provided exciting insights into the digital world of today and tomorrow.

Networking and exciting lectures in a relaxed atmosphere

As last year, the castle tour was the prelude to the IT meets ART.  After the presentations, visitors had another opportunity to round off the evening with further discussions and networking at Fingerfood.

“This is the third time we have held our series of lectures IT meets ART and we are very satisfied with the results this year as well. In addition to the guided tour of the castle and exciting lectures, there was once again plenty of time for exchanging ideas and networking in a relaxed atmosphere,” explains Dr. Tim Walleyo, member of the PTA management board.