Digital business platform as the basis for networking within the company
Dr. Tim Walleyo gives a presentation on the Digital Business Platform at Rethink! Customer Connected 360° in Berlin
The RETHINK! Connected Customer 360° is the strategy event for marketing directors and CRM decision makers. From 24 to 26 June, they discussed the latest strategies and technologies in Berlin on the topics of customer relationship management, customer experience and data. Dr. Tim Walleyo, member of the PTA management board, presented the advantages of Digital Business Platforms (DBP).
Often isolated digitisation projects in companies
Digitisation has already arrived in many companies. However, only a few are implementing the digital transformation across the entire company. Instead, isolated digitisation projects are the norm. Viewed objectively, these can play a leading role in the digitisation race, but they must be networked for the best possible effect in the company.
A digital business platform is the ideal approach for this networking. It bundles the relevant business applications from all areas of the company and merges the available data streams into a company-wide data pool. This enables companies to serve customers holistically in the future. This changes customer relationships, business models, technologies used and the organisation to a significant extent.
Processing of unstructured data only works on platforms
Dr. Tim Walleyo’s lecture and subsequent discussion met with great interest from the audience and was very well received. You can watch it again in the live recording: