Evaluating marketing campaigns

Up-to-date information, such as the names of contact persons or address data, for existing or potential customers is essential for sales and distribution. As customer meetings frequently take place at locations where there is no access to the electronic data storage system (e.g. at trade fairs, customer visits) and standardized and verifiable data entry is not possible, there is a need for a mobile tool. This sales-supporting software has to be as simply designed and usable as possible and the data transfer to the inventory systems must involve little effort.