Feature engineering to improve the prediction quality of ML processes

Once the data had been processed and prepared, it was summarised and classified. This database was used to supply existing models in the company and to achieve a possible improvement in forecast quality (as part of AUC). The models tested relate to the cancellation of contracts: Next Best Offer (NBO) and Next Best Product (NBP). It should also be noted that the models must be evaluated in different contexts due to their dependency on the line of business. Overall, a significant increase in model performance was observed.