This IT project is part of our digitalization and optimization of our customers’ IT landscape. Through targeted measures, we promote technological progress, optimize cross-system processes and create a sustainable basis for future developments. Our IT reference projects serve as a basis for orientation. They support the reusability of tried and tested concepts as part of project implementation.
This is one of 4879 IT projects that we have successfully completed with our customers.How can we support you?
SAP BW: Reporting: Global Competitor Database
Project duration: 9 months
Brief description
Creating a competitor database (Global Competitor Database) and developing a product hierarchy for competitor products including integration into the in-house company data model, in order to be able to analyze customer segments according to competitor and in-house products.
Supplement
The functions of the application include segmenting competitor products and analyzing customers. This can be used to derive measures for increasing sales tailored to each customer.
Subject description
The competitor product data comes from various CRM systems, in specific local forms. This regionally heterogeneous data is combined via an EAI interface (SeeBeyond), synchronized at a central location and then assigned to a global product hierarchy. This makes it possible to segment products from different manufacturers and to compare them to the company's in-house products. The core concept of the application is customized analysis and deriving sales promoting measures on the basis of the machines installed at the customer's site (in-house and third-party products).
IT project data
- Industries mechanical and plant engineering
- Specialist tasks competitor analysis, Customer Relationship Management (CRM), product data management, Reporting, sales support
- DP tasks Data Warehouse
- System environments Business Intelligence
- Programming languages ABAP/4
- Development and test tool SAP BEx Analyzer, SAP Query Designer
- Operating systems Windows Vista
- Standard software and BI mySAP.com, SAP BI, SAP BW
Project period30.05.2007 - 29.02.2008
Customers who trust us
