Support and further development in product information management (PIM)

The company mainly supplies B2B customers with paper products. The PIM system is specifically designed to manage descriptive product data and, in particular, to route it to various output channels (e-catalogues, PBSeasy, web shops) for different marketing and sales purposes. The PIM system transfers article and article master data from the SoftM ERP system, combines articles into products, maps various classification systems including product grouping, and flexibly enters and maintains any descriptive attributes. The software contains an image database (DAM) with supporting functions and supports the creation of individual data export formats as well as the creation of hierarchically structured print publications, making cross media publishing (CMP) possible. The operation of the system is ensured and the end customers are supplied with product data and prices.