In addition to the purity of the beer, efficient and comprehensive management of customer data plays a central role for the Paulaner brewery. The web application AISIntranet for the beverage trade was introduced to make this data available to the sales force as conveniently and as up-to-date as possible. The AIS-Mobile project was launched together with PTA GmbH and b.i.t.s. GmbH, an IT subsidiary of the Schörghuber Corporate Group, to ensure that important visit, customer and article data is also available to field staff on site at the customer’s premises. The idea was to enable the sales representative to use a mobile solution based on PDA devices (PDA = Personal Digital Assistant) to access the customer master data as well as to record the results of visits, e.g. shelf maintenance, planning of future customer visits, recording of orders, on site. The mobile offline system is linked to the existing IT environment via a synchronization mechanism.
Other project objectives included
