Illustration of the SemesterTicket sales process at a transport association

The customer acts as a transport association in the public transport sector. The customer sells the SemesterTicket product for its affiliated transport companies and local public transport organisations. Companies or organisations are able to provide SemesterTickets for colleges and universities in order to offer them for use by students on local public transport. The prerequisite is an agreement with the transport association and residence in the area covered by the association. Due to the continuing demand for SemesterTickets, the customer faces the challenge of standardising its processes. Furthermore, the initiation of contracts with interested parties is to be mapped more transparently so that sales controlling is possible. The cloud-based CRM system Microsoft Dynamics 365 Sales is to be used for this purpose.