Implementation of Dynamics CRM 2013

The CRM system aggregates the data of the country-based ERP systems, thereby providing new and comprehensive options for Europe-wide management and evaluation for the areas of Sales and Marketing. In the area of Sales, the system supports the user with a sales process that is managed from opportunity to quotation. Planned figures can be entered with the budget tool and each employee can compare their progress with the sales plan at any time. Several workflows react to different results and generate tasks for the responsible employees. The inclusion of a card-based evaluation and flexible questions with the advanced search enables cluster recognition for strategic decisions. Marketing can create Europe-wide marketing lists using the CRM system. The connection to Inxmail uses the CRM marketing lists and the responses are entered in CRM.